Your Privacy Matters: Our Commitment

At Vital Hearth, your trust is paramount. We are dedicated to transparently safeguarding your personal and health information with the highest standards of privacy and security.

We understand the sensitive nature of wellness data, especially for adults navigating health optimization after 35. Our privacy philosophy is built on a foundation of respect, security, and user control. This policy outlines exactly how we collect, use, and protect your information, ensuring you remain in control.

Should you have any questions, our dedicated team is here to assist. Please review the sections below or reach out to us directly at [email protected].

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Information We Collect and How We Use It

Vital Hearth collects information to provide personalized, effective wellness solutions and enhance your experience, always with your privacy in mind.

When you register for Vital Hearth services, we collect essential personal identification details such as your name, email address, date of birth, and contact information. This data is used to create and manage your account, personalize your dashboard, and facilitate communication regarding your wellness journey. We also collect demographic information to better tailor our content and services to the 35+ adult demographic, always in an aggregated, anonymized format where possible.

For personalized coaching and certain wellness programs, you may choose to provide health-related information, including fitness goals, dietary preferences, and general health status. Vital Hearth treats all health information with the utmost confidentiality and adheres to HIPAA (Health Insurance Portability and Accountability Act) standards where applicable, employing robust encryption and access controls to protect your sensitive data. This information is used solely to provide your requested services and improve your health outcomes.

We automatically collect non-personal data about your interactions with our website and services, such as IP addresses, browser type, pages viewed, and time spent on our site. This usage data is aggregated and anonymized to analyze trends, administer the site, track user movement, and gather broad demographic information for internal use. This helps us optimize site performance, content relevance, and user experience without identifying individual users.

Vital Hearth may utilize trusted third-party services for analytics, payment processing, or service delivery (e.g., email providers for newsletters). We only share the minimum necessary information required for these services to function, and only with vendors who commit to equivalent or stricter data protection standards. We do not sell or rent your personal information to third parties for their marketing purposes. Any data sharing is strictly for the purpose of enhancing your Vital Hearth experience or fulfilling legal obligations.

Your Rights and Control Over Your Data

At Vital Hearth, your control over your personal information is a core principle. We empower you with clear mechanisms to manage your data.

Access and Portability

You have the right to request access to the personal information Vital Hearth holds about you. Upon request, we will provide you with a copy of your data in a structured, commonly used, and machine-readable format, allowing you to easily transfer it to another service if desired.

Request Your Data

Correction and Deletion

If your personal information is inaccurate or incomplete, you have the right to request its correction. Furthermore, you can request the deletion of your personal data when it is no longer necessary for the purpose for which it was collected, or if you withdraw consent and there's no other legal basis for processing.

Update My Profile

Opt-Out of Marketing Communications

We respect your communication preferences. You may opt out of receiving marketing or promotional emails from us by following the unsubscribe instructions included in each email. Please note that even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Manage Email Preferences

Data Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete it or anonymize it so that it can no longer be associated with you.

Learn More

How We Protect Your Information

The security of your data is paramount. Vital Hearth employs a multi-layered approach to protect your personal and health information from unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

Utilizing advanced encryption (SSL/TLS), secure servers, and robust access controls to protect data during transmission and storage.

Administrative Protocols

Strict internal policies, regular staff training on data privacy, and defined roles ensuring responsible data handling.

Physical Security

Our data centers and storage facilities employs physical security measures to prevent unauthorized access to hardware.

Incident Response

Established procedures for detecting, responding to, and mitigating potential data breaches, with timely user notification.

We regularly review and update our security practices to adapt to evolving threats and regulatory requirements, ensuring continuous protection for your information.

Have Privacy Questions? Contact Us